Alula Ever

A travel destination unlike any other, AlUla is a breathtaking oasis in Saudi Arabia where ancient sites are placed in conversation with modern progress. A spectacularly preserved cultural and historical masterpiece, AlUla has existed for millennia and was only recently opened to international travelers. From Old Town to rare wildlife, this destination offers a plethora of marvels to discover.Begin the day in a luxury villa, surrounded by a magnificent desert landscape. A vintage Land Rover arrives, ready to ferry visitors across Hegra, Saudi Arabia’s first UNESCO World Heritage Site, with carefully maintained Nabataean tombs dating to the first century BCE. Then perhaps attend an action-packed match during the Richard Mille AlUla Desert Polo tournament or get lost among the verdant date palms in the AlUla Oasis. As night descends, catch a world-class performance at the Maraya, the stunning mirrored multi-purpose entertainment venue, followed by a magical stargazing tour. And the following day, a whole new set of adventures awaits. AlUla Ever offers readers a front row seat to the cultural, historic and creative wonders of this monumental ancient desert city.